Search Engines look for the following items when ranking your site:
- Fresh Content:
- People like to know about the latest developments in their particular industry or area of interest. In order for Search Engines to stay popular they must deliver the newest news. Therefore, Search Engines have an insatiable appetite for new information, a.k.a “fresh content”. If your blog generatesfresh content, you can bet Search Engines will visit your website often.
- Navigation and Topic Organization:
- Blogs populates all posts on the main blog page and associates each post to a category
- Associating each post with a category and publishing it on the main page, makes it VERY easy for the search engine web crawlers to detect keyword and content relevant to the user's keyword search.
- Blogs provide simple HTML coding format that makes it easy for search engines to read and optimize your website's rankings.
- Link Popularity: how many incoming links are pointing to your site?
- Relevancy: content needs to be relevant to what the user is looking for
- Repetition: how often are you using the keywords within your text for web crawlers to detect?
Therefore, when your corporate website is linked to a well-designed, well-maintained blog, you are associating your corporate web site to a very desirable internet real estate – a blog.
It’s the simple concept of popularity by association.